How do I submit a digital content idea for Wolf & Badger's social media pages?

We feature digital content from our brands across our Instagram, email, Tiktok, Facebook and our online magazine, which is a great opportunity for brand exposure!

The marketing team encourages you to keep us up to date with all of your product launch news and creative asset activity in order for us to better promote you with. One way of doing this is by getting involved is by submitting digital content which is regularly featured on our Instagram & Tiktok channels. This is a great way to collaborate with us and build exposure for your brand across our accounts.  Please note that we are only accepting video content submissions at this current time. 

Successful content in the format of reels, short form videos and TikTok’s.

We post digital video content in 3-month cycles so there may be up to a 3-month waiting period for your content to be posted

Please read our guidelines below before submitting your event idea. 

Due to the volume of submissions we receive, we are only able to share one feature per brand so make yours count! 


Guidelines for Reels, Short Videos & TikTok 📹

  • We are looking for fun and creative video content that shows your products in an engaging way, including styling ideas e.g. 3 ways to style x, get ready with me, outfit of the days etc. 
  • We’re also looking for behind the scenes content showing how your pieces are made, factory / workshop tours, a day in the life of your garment workers etc as part of our Transparency Tuesday series.
  • We are not looking for: still images turned into video collages, behind the scenes of your campaign photoshoots, or footage inside stores that aren’t Wolf & Badger stores.
  • Videos must not include copyrighted music - we can only share royalty free music or trending audios that do not use popular music.
  • Where text is necessary please submit the content without text and submit a document which includes the script alongside it as we use our own typeface for the content we choose to feature.
  • Videos must not include your logo.
  • Videos must be shot in portrait mode with an aspect ratio of 16:9 and with a size of 1080 pixels x 1920 pixels
  • All products featured in the video must be available on Wolf & Badger.
  • Submissions should not include filters or transitions.
  • All approved social digital content must also be shared on your own channels once posted, please make sure you tag @wolfandbadger

Interested in getting involved and want to share your ideas? Follow the Social Digital Content Submission Form!



Short video content has been particularly engaging on Instagram, with many reels reaching up to 30k views! Styling videos and tips work well, as well as quick tutorials and how-to guides. Reels can be 15-30 seconds and need to be shot portrait. It is important to ensure any of the products featured in the video are available on Wolf & Badger.

Take a look at some successful reels on the Wolf & Badger Instagram below.

      Screenshot 2023-10-03 at 12.09.16       Screenshot 2023-10-03 at 12.13.25

The team will get back to you with any feedback/next steps and with editorial approval get you scheduled in! 


We also encourage brands to take part in in store events - take a look at this guide for more details.