Where can I submit a store event idea?

At Wolf & Badger, we’re excited to offer you the chance to showcase and sell your collections in person at any of our retail locations. Hosting an in-store event is a great way to boost your visibility, connect with new customers, and get direct feedback on your products. It’s also the perfect opportunity to engage with your own community- whether that’s loyal customers, press, trade buyers, bloggers, or influencers.

Interested in hosting a store event and want to share your ideas? Make sure to read through the FAQ's below, and then fill out this quick store event submission form and review our Event Info Pack.

Make sure you've watch our In-Store Events Webinar here!

Please note that we can only schedule in events for brands which have active memberships with us (unfortunately we cannot accommodate events for brands on pause).

Event FAQ's

How much notice do I need to give prior to the event?

We typically require 4–6 weeks' notice to book and plan an event. While we may accommodate shorter timelines, we recommend submitting your request early for the best experience.

What time can I run my event?

We have two time slots for you to choose from - 2pm to 5pm | 3pm to 6pm (Sundays differ)

Please note that events take place during trading hours. If you have the latest slot you must be completed and packed up by our closing time.

Does Wolf & Badger charge brands to host events?

There is no fee for Wolf & Badger members to host an event; however, any additional costs incurred are the responsibility of the brand.

How are sales processed?

All sales made during the event must be processed through the Wolf & Badger tills. Taking payments directly is strictly not permitted. Wolf & Badger will take their usual commission.

You can view all sales from your event in your dashboard under 'Items Sold' and 'Special Orders.' Payment for these sales will be included with your regular online sales payout.

Will Wolf & Badger promote my event?

Event promotion is primarily the responsibility of the brand, Wolf & Badger offers support by featuring your event in our weekly event roundup on Instagram Stories during the week of your event, as well as listing it on our store’s Google profile. We are unable to provide mailing lists or feature events in upcoming newsletters.

It is required for all brands interested in hosting an event, to promote on their social channels and any emails blasts. Kindly note that for all social media posts relating to the event, you must tag us @wolfandbadger. Any promotional material for discounts/offers on products must link to Wolf & Badger directly and not a brands own sales channel.

What does Wolf & Badger provide on the day?

For details on what each store is able to provide please refer to our Event Info Pack

I am no longer able to make my event. Can I cancel?

14 days notice is required to cancel an event with W&B. If brands cancel events with less than 14 days notice, a cancellation fee of £200/$200 (+ taxes if applicable) will be charged to the card on file.

What are some events that have worked well in the past?

Meet the Maker (a unique opportunity for guests to meet the designer and learn about their creative process within an intimate setting)
New Collection Launch / Sip & Shop (a launch party celebrating a designer’s latest collection, offering guests an exclusive first look while they sip, shop, and mingle)
Live Demos / Workshop (teach guests specific steps to follow for a hands-on routine or process)
Personalisations (give attendees the opportunity to make your products uniquely their own!)

How can I cohost an event with another brand?

To be paired with another brand to host a join event in one of our stores, please select the below option:

On what day can I host my event?

You can host your event any day of the week! Please propose a time and our events team will be able to advise when works best. Please note that the maximum length of events is 3 hours.

How early should I come to set up for the event?

Please arrive 1 hour before your event.

Is there a maximum amount of guests allowed?

We can accommodate up to 70 guests at a time. Please note that the store will continue to operate as usual during the event so whilst staff are there to support you maintaining store operations is their main responsibility.

Can I have a DJ?

Unfortunately we are not able to accommodate DJs in any of the stores. In LA/NY you are able to use your own Spotify playlist.

Brands that are engaged, confident and willing to promote their brand are the ones that host the most successful events. We are here to help but it’s down to the brand to ensure a successful event on the day!