At Wolf & Badger, we want to give brands the opportunity to personally showcase and sell their collections at a store of their choice. In-store events allow designers to extend the reach of their brand, expand their customer base, and gain feedback! This is also an exciting way of engaging with guests invited directly by the brands, such as trade buyers, press contacts, existing loyal customers, bloggers and influencers.
Interested in hosting a store event and want to share your ideas? Make sure to read through the FAQ's below, and then fill out this quick store event submission form and review our store event info pack!
Event FAQs
How can I cohost an event with another brand?
To be paired with another brand to host a join event in one of our stores, please select the below option:
How much notice do I need to give prior to the event?
Please take into consideration a 6-9 week wait time for planning your event.
What are some events that have worked well in the past?
-
Meet the Maker (a unique opportunity for guests to meet the designer and learn about their creative process within an intimate setting)
- New Collection Launch (a launch party to celebrate a designers new collection and give the audience an exclusive first look)
- Makeup Tutorial/Skincare Routine (teach guests what specific steps to take when performing a makeup/skincare routine)
- Paint & Sip (combine a professionally led painting class for guests, with a high energy environment, and a couple of drinks)
What does Wolf & Badger provide on the day?
- Clothing rail/accessories podium to display your collection
- A table for additional stock and event props
- Space to hold beverages (NY store does not provide glassware)
- Sign outside the store promoting your event day-of & Spotify account for personalized playlists during the event (NY only)
- Any other props/equipment must be provided by the brand
On what day can I host my event?
You can host your event any day of the week! Please propose a time and our events team will be able to advise when works best. Please note that the maximum length of weekend events is 3 hours.
What time can I run my event?
Please note that events take place in time slots during trading hours, so must be completed and packed up by our closing time. Please note that hours may differ on Sundays in all stores.
You can choose a slot:
11am to 2pm
2pm to 5pm
3pm to 6pm
How early should I come to set up for the event?
Please arrive no earlier than one hour prior to your event to prepare.
Is there a maximum amount of guests allowed?
50 guests are allowed max at one time.
Will Wolf & Badger promote my event?
Once the event has been organised, we will set up an event RSVP on Eventbrite and use this to promote events in email blasts and IG stories, subject to marketing approval. It is required for all brands interested in hosting an event, to promote on their social channels and any emails blasts.
Does Wolf & Badger charge brands to host events?
There is no charge for Wolf & Badger members to host an event. However, 14 days notice is required to cancel an event with W&B. If brands cancel events with less than 14 days notice, a cancellation fee of £200/$200 (+ taxes if applicable) will be charged to the card on file.
Do I process the sales on the day?
Wolf & Badger will be processing any sales made on the day through our till system taking our regular commission. Sales at events will appear on your dashboard under 'items sold' and 'special orders.'
Can I have a DJ?
Unfortunately we are not able to accommodate DJs in any of the stores. In LA/NY you are able to use your own Spotify playlist.
Please note that we ask brands not to distribute any promotional material for discounts/offers on products or promotion of their direct sales channels during the event. Please do not bring flyers or distribute discount codes. Thank you!
Brands that are engaged, confident and willing to promote their brand are the ones that host the most successful events. We are here to help but it’s down to the brand to ensure a successful event on the day!
Please note that 14 days notice must be given if you decide to cancel or postpone your event.
