A complete guide to writing your product updates
Note: Please refrain from writing things in all capitalized letters or writing in first person (we, us, our, I).
Title
The title of your product should be descriptive, but not include unnecessary information.
Do:
- Include colour variants in the title
- Capitalize the first letters of every word
- For example “Galaxy Moon Midi Dress - Black” (assuming that there are colour variations).
- When using “and” in a title, always use the & symbol (e.g. Galaxy Moon Midi Dress - Black & Purple)
Don't:
- Don't use too many unnecessary descriptors (e.g. Galaxy Moon Silver & Gold Earrings With Pearls & Sustainably Sourced Materials). Instead, elaborate on extra details such as your sustainability practices in the care & info or style notes section.
- Don't use other symbols should be used in the title of your product, including periods, slashes, bars, plus signs, or colons.
- Please do not use all caps.
Colour & Size Variations
To indicate colour variations:
- Add them at the beginning of the product description (e.g. Black Galaxy Moon Midi Dress)
- Or at the end using either of these styles: “Galaxy Moon Midi Dress - Black” or “Galaxy Moon Midi Dress In Black.”
If there are colour and size variations (not clothing)
- Indicate the colour with a “-” or “In” and indicate the size at the beginning of the title
- (e.g. Small Galaxy Moon Hoops - Silver, Large Galaxy Moon Hoops - Gold).
Style Notes
What to Include
The Style Notes section is where you can show some personality for your products and also elaborate on descriptions, sustainability practices and materials. Try to be as descriptive as possible and include your inspiration, where it was made, how it could be used or worn, and anything else that may help influence the customer.
Formatting
Best Practice:
- Full sentences
- 3-5 detailed sentences
- Under 800 words
- No fragments, dashes, or bullet points
- Third person format and do no use words like “we, us, our, I.”
Examples:
Approved: This flirty, flowy midi dress comes in a unique galaxy print on black cotton, ethically sourced using scrap fabric. With a structured bodice, sweetheart neckline and a-line skirt, this dress creates a feminine shape while still maintaining comfort and ease of wear. Style this with some silver hoops, black kitten heels and your favorite bag for the easiest, go-to party outfit in your closet.
Rejected: Midi dress with galaxy print. Sustainably sourced black fabric. Structured bodice. Sweetheart neckline. A-line skirt. Comfortable. Model is wearing a size XS and is 5’5.
Care & Info
What to Include
- Breakdown of material composition (eg. 70% Viscose, 30% Linen)
- Any unique aspect of the materials used (eg. deadstock/ recycled)
- Care instructions (eg. Machine-wash at 30° C. Do not bleach or tumble dry)
Best practice:
Sizing
What to Include
The sizing section is where you can indicate any specifications on the sizing of your product.
Accessories, Homeware, Jewelry:
- Dimensions
- Weight
Fashion, Shoes:
- Put a breakdown of measurements for each size, correlating sizes in other countries' standard size charts or information on how the product fits.
- Include a custom size guide for your brand
- If your product runs big or small, is meant to be worn oversized, or is made with stretch material, you can indicate that in the sizing section.
Formatting
It is okay to use fragments or lists in this section, but again do not use any sort of bullet point or dash.
Photos
The first photo must be:
- Centred, square product shot
- Pure white background
- This background is most easily achieved using photoshop or another photo editing software (here is a link to a very easy one to remove the background of your photos, https://www.remove.bg/).
After this first photo, you are welcome to include lifestyle or styled shots of your product. We have found that brands that include these shots are more likely to get sales and less likely to get returns, as customers can see the product on a model or in a staged environment.
Approved first photo:
Rejected first photo:
