What are the 'Guarantees'?

Why we created them and why they are important

Our business model was formulated to work harmoniously with the environment and local communities, rather than exploiting them. We want to communicate this clearly to our customers so they can make informed decisions. We have therefore created a set of guarantees to celebrate how our partner brands currently consider the environment and the people involved in the production process, but also to encourage and incentivise our brands to incorporate these principles further into their business models.

We are the first established multi-brand retailer to clearly index our entire product catalogue according to sustainable attributes. This is a pilot initiative and we will be working with our brands constantly to ensure that we are at the forefront of ethical retail, and are upholding these values.