What are the 'Guarantees'?
Why we created them and why they are important
Our business model was formulated to work harmoniously with the environment and local communities, rather than exploiting them.
We want to communicate this clearly to our customers so they can make informed decisions. We have therefore created a set of guarantees to celebrate how our partner brands consider the environment and the people involved in the production process, and to encourage and incentivise brands to build these principles further into their business models.
We were the first established multi-brand retailer to index our entire product catalogue according to sustainable attributes, and our Guarantee framework remains one of the most detailed in the industry.
Happy Worker and Independent Brand are mandatory, every brand on Wolf & Badger must hold both. The remaining 13 are optional and applied for based on relevance to your product category:
- Happy Worker (mandatory)
- Independent Brand (mandatory)
- Carbon Reduction
- Charitable Donation
- Cruelty Free (beauty and candle brands only)
- Ethical Leader
- Natural Materials
- No Nasties (beauty and candle brands only)
- Non Toxic Dyes (fashion brands only)
- Organic
- Preferred Animal Materials (leather and animal fibre products only)
- Re/Upcycled Materials
- Responsible Packaging
- Skilled Artisan
- Vegan
The more guarantees a brand holds, the stronger their sustainability credentials appear to customers.
You can find the full criteria and evidence required for each in our Guarantees Guides.
The more guarantees a brand holds, the stronger their sustainability credentials appear to customers.