What are the product image requirements for apparel?

A breakdown of apparel product image requirements for brands including do's and don'ts

Product images must be professional quality photographs. The more visual information available to the customer, the more likely a purchase will be made and returns avoided. Having more photos of products will improve conversion rates. 

Requirements For Product Listings

  • Compulsory: At least one cut out/pack shot front-facing product shot on a completely white background (this should be the first image).
  • Highly recommended: Alternative angles, model shots, lifestyle.

Please note: If no lifestyle shot is provided, then we may no longer be able to include the product on certain sections of the site or on emails to customers.


Image Guidelines

  • Format: JPEG
  • File Size: less than 1 MB
  • Resolution: 72 dpi
  • Image Size: 1500px x 1500px
  • The image must be centred, square and feature the product on a pure white background. To help, an image cropping tool is provided when uploading
  • Images must not have any logos or text

Primary Product Image Example

This is the first image the customer will see of your product. This should be a clear, front-facing flat shot on a white background.

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The Don't's

Below are some common examples of what not to do on your brand product shots.

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Secondary and subsequent product images examples:

This is the second image that the customer will see of your product. This should differ to the first image and offer more angles, details, close-ups, lifestyle shots.


  • The image must differ from the first image.
  • Include details, different angles and close-ups.
  • Don't include logos, awards, or reasons to buy. 

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