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Guide to sales and promotions at Wolf & Badger

This guide includes details on how to enter a Wolf & Badger organised sale, how to manage Shopify products during sales and how to request your own custom sale.

 

IMPORTANT NOTE FOR SHOPIFY BRANDS: Avoid Double Discounting 

If a Shopify product is linked and price sync is enabled, its discount will automatically carry over to the Sales pages on the W&B site. To prevent double discounting, do not enroll any Shopify-discounted products in W&B sales.

 
How To Enter a Wolf & Badger Sale 

 To put your products on sale, simply go to Promotions on your dashboard, select 'edit' by the option that matches the discount you would like to offer and add the product/s you wish to include in the sale.
 Screenshot 2024-11-07 at 15.36.45
Screenshot 2024-11-07 at 15.37.49
Select the products you'd like to add to the sale. You can select all or deselect all if you'd like.

Screenshot 2024-11-07 at 15.40.04

Once you've made your selection, click 'Save Changes'. 

Screenshot 2024-11-07 at 15.40.30

 

Important: deadlines for sales are in GMT.

Once the deadline has passed, the sale will be locked and you will be unable to edit the items included. Please keep this in mind if you are in another timezone to ensure that you do not miss out on including your items in any sales.

If you miss the edit deadline but wish to include items in a Wolf & Badger sale, then please reach out to our team using the Contact Form on your dashboard so that we can assist with manually adding items for you or creating a custom sale for your products.

Discounted Shopify Products 

If your brand is:
  1. Integrated with Shopify
  2. Has enabled price sync for product(s)
  3. Has a sale on brands Shopify store / discounted a product(s)
  4. Wishes to enter a W&B sale
Current process:
  1. Discounted Shopify products appear on our site as follows:   Screenshot 2022-08-24 at 10.38.46
  2. Discounted Shopify products appear on W&B sales pages
Brands that are discounting on Shopify should not enrol those products into W&B sales. This prevents situations where products are discounted twice, once on the Shopify store and again through the W&B sale resulting in unintended double discounts.
* Note: Discounts over 70% are not permitted on the platform.
If you’re running sales on your Shopify store with discounts greater than 70%, please ensure those products are deactivated on the platform for the duration of the sale.
 

Creating a Custom Sale

You can request the Wolf & Badger team to set up a sale for your products by using the 'Contact Us' tab on your Dashboard.

In your message, please include the following details:

  • The discount percentage you'd like to apply
  • Your preferred start and end dates for the sale
  • The edit deadline for the sale, in which you can amend the products entered

Once submitted, our team will create the custom sale for you with the requested details and confirm once active on your dashboard for editing .

Types of Sales on Wolf & Badger

 

End of Season Sales

These sales typically run from the end of June for summer stock and end of December for winter stock. 

  • Please note, seasonal items cannot be marked down in the sale and then returned to their full price, so please don't include any items you intend to continue selling in the coming season.
  • Your products can only be on sale for one season and they will become inactive when the next Sale starts.
  • You cannot remove products from the sale once the sale has gone live.
  • All sales are totally optional and we do not discount any products on your behalf. We will always communicate that when we have a sale, you can choose whether to participate or not.

 

Flash Sales 

We also run temporary sales, the main one being Black Friday which runs over the course of a week. We also run some other temporary / flash sales through the year, which we invite brands to participate in.

  • Products in these sales will automatically go back up to full price after the sale has ended.
  • These are shorter term sales, typically ranging from 3 days to one week live.

 

A note on the seasonality of our sales: 

We tailor our annual sales to match the customer’s local season! Depending on their location, customers will see either the Winter Sale or the Summer Sale. For example, while shoppers in the Northern Hemisphere enjoy the Winter Sale, customers in Australia and the Southern Hemisphere will see it as the Summer Sale.