How do I attain the Independent guarantee?

All brands are independently owned by the designer themselves.

This is a baseline guarantee, mandatory for all brands.

What qualifies for this icon?

This guarantee addresses that your brand is independently owned. This means it is not owned by a parent company or is part of a subsidiary group. 

What supporting evidence do I need?

No supporting evidence is required for this guarantee. You will confirm that you are an independent brand upon signing up to the platform and completing your onboarding. 

You will be asked to confirm your independent status again during the evidence submission stage with a checkbox on our evidence submission form.