Hosting an event - what information do I need for my Eventbrite page?

Once you submit your event proposal, the events team will be in touch with you to confirm the date and event concept. If the date is not available our team will reach out to discuss available slots.

Haven't filled out our events submission form and are interested in hosting a store event? Make sure to read through our guide on how to make a submission and review our Event Info Packack. 

When the details are confirmed, we'll ask you to provide the copy so we can create your Eventbrite page on your behalf. You're welcome to send your responses via email or in a document - whichever is easiest for you.

What we'll need from you: 

This should be a short title of your event, including your brand name, store location and if there is a theme to your event. This has a maximum of 75 characters, so we recommend keeping it short and sweet. 

Example: Brand Name: New Collection Launch - NYC

This is a short 140 character summary of your event. It’s a great idea to give customers a snapshot of your event to draw them in to what your event will entail and what your brand offers in terms of style and category. 

Example: Join us for sparkles and bubbles as you sip and shop our new collection 'The Ethereal Experience' created with lab grown diamonds. 

We recommend 1-2 short paragraphs for this section, in which you describe your event, and give an overview of your brand, not only to share with your own network of loyal followers, but also draw in new customers who may not be aware of your brand already.

Example: 

"Join us for eto's exclusive Wine Cocktail Event for the London Design Festival at Wolf & Badger that combines the best of two worlds: the art of mixology and innovative design. A blend of flavours, eto will feature three handcrafted cocktails curated by our mixologist, Kyra Elton.

Come and discover how eto's design philosophy intersects with mixology as we showcase our innovative wine preservation system and lear how our design can enhance your wine experience.

About eto

The eto story began in 2012 with the ambition to reduce wine waste and enhance drinking pleasures for wine lovers around the world. Its unique award-winning preservation system expertly seals out oxygen in the air. When the eto neck is pushed down, the patented design seals wine from the air, slowing the oxidation process, to keep your wine's full flavour until ready for another glass."

Please send over a JPEG for a banner image featuring a W&B logo, in the recommended size: 2160 x 1080px. We recommend lifestyle images featuring your products to depict your brand’s style and identity. 

Examples: 

The capacity of your event depends on the store you select and the format of your event, so please discuss with the events team if you require any guidance. 

Generally, the maximum capacity for an event is 70. 

We find that free events tend to see a higher number of rsvp’s. However if you are providing a service or a workshop, then charging a small amount for tickets can help to ensure customers are committed to attending the event. 

If you choose to charge, we recommend £10-15, but please discuss this with the events team if you are unsure. 

Bonus Tips

In Eventbrite we add tags to events to help put them in front of the right audiences and ensure visibility to local and likeminded audiences. Our events team will add appropriate hashtags to your event for you, but if you have any more suggestions of what to include they are welcome! 

Examples: New York, Fine Jewellery, High Fashion

There is the option to link video content to the page. So, if you have any great content from youtube or vimeo, please feel free to share and the team will review it.

You can also add up to three more images to the page, so please share any you feel would be a good fit for the team to approve.

Things to note:

• The team may make some tweaks to content to make it suitable for our audience
• Events are not 100% confirmed until the page is live 
• Your event page will be linked to your Wolf & Badger page, so it is important that your designer profile is complete and up to date
• You will also need to provide the team with details of the equipment you will provide and equipment W&B will provide for you (this is not for the eventbrite page but required to book in your event)

Check out our upcoming events here!