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From Browse To Buy: Maximising Conversion on the W&B Platform Webinar

Join our Product Team for an actionable session filled with proven tips to turn your visitors into buyers. We’ll break down what really drives conversions on the Wolf & Badger platform and you’ll leave with a practical checklist of easy wins.

Please Note: Unfortunately due to a technical error on Zoom, the webinar recording didn't capture the speakers. Please accept our apologies for any inconvenience!

Access this webinar's slides here!

This webinar will cover: 

Intro

Glossary (Skip to 03:05)

How Shoppers Navigate Wolf & Badger (Skip to 04:10) 

Page Traffic & Intent (Skip to 05:42)

Product Page Excellence: What Really Matters (Skip to 09:21)

Build Confidence Through Fit & Imagery (Skip to 13:37)

Social Proof Drives Authenticity (Skip to 17:15)

Driving Discovery: Helping Shoppers Find You (Skip to 22:19)

Summary (Skip to 32:50)

Q&A (Skip to 34:15)

See the peak checklist to maximise conversion here!

FAQs

What does PDP mean?

'PDP' stands for Product Details Page, which you can see an example of on slide 3.

 

I’d appreciate your advice on how to reduce return rates.

Please see our guidance for decreasing returns here. 

 

As a lingerie brand, is it possible to add more information on the size guide?

Absolutely. We'd highlight recommend adding your own custom size chart. Stay tuned for our downloadable template size charts we'll be circulating soon. 

 

Curious how we can get our products into certain curated collections?

If you see an edit on the website you think aligns well with your products or imagery, feel free to let the team know via the 'contact us' tab on your dashboard. Send product names and the edit you'd like to put your product forward for. Please note, we cannot guarantee features and inclusion in on-site edits is subject to the marketing team's approval. 

 

For some brands, they have an extra session where they have photos that’s from tagged photos. Do all brands have that? How will those photos show up?

Check out our  UGC feature which you're welcome to utilise to add imagery to!

 

Can we sync reviews from brand website to W&B, and vice versa?

Unfortunately not at present. We are actively looking for ways to improve the reviews process at the moment, so stay tuned. 

 

How can Brands get ‚featured on the W&B newsletters?

While inclusion in our newsletter is up to the marketing team's discretion, you can refer to these tips here to boost your chances. Also keep an eye out for our specific imagery call outs in our brand newsletters which highlight the imagery the marketing team is on the hunt for.