W&B Customer and Shopping Trends 2024 Webinar
Watch the recording of this webinar for key characteristics of the Wolf & Badger customer, and a review of key shopping trends observed this year.
Join our Ecommerce Manager and Product Designer for a detailed examination of our customer demographics including their geographical distribution, occupations, and more. Additionally, we will delve into trends with seasonal category assortments, sizing metrics, pricing, sales performance, and promotional activities.
This webinar covers the following:
Intro: 0.00
Customer Agenda: Skip to 01:02
Who is the Wolf & Badger Customer?: Skip to 01:25
Why Our Customers Love Wolf & Badger Brands: Skip to 04:02
Shopping Trends Agenda: Skip to 06:38
Why is understanding shopping trends important?: Skip to 07:23
Planning the Marketing Calendar: Skip to 13:00
Sales and Promotions: Skip to 18:40
Shopping behaviour during sales and promotional periods: Skip to 19:39
Sizing: Skip to 23:20
May Trends: Skip to 27:00
June Forecast: Skip to 29:20
Q&A: Skip to 31:32
FAQS
What are the most popular ring sizes?
Keep an eye out for our next Jewellery and Accessories newsletter, where we can highlight jewellery trends including sizing for you!
How do we apply for the Summer Sale?
Throughout the next few months there will be different opportunities to add your products to the relevant sales. We'll keep you updated via email, and you can keep an eye on the 'Promotions' tab on your dashboard.
How do I add products to the sale?
See our instructions here.
How do you link other colours to your product page?
See a step by step here.
Can we sell personalised or made to order products on W&B?
Not at this moment in time, but we'll definitely keep you guys updated if anything shifts in that department!
How do we get involved more on W&B Instagram and newsletters?
Please see information about our social media here, and our newsletters here. See key marketing guidelines here.