Wolf & Badger Studios: Marketing Solutions Overview

What's Already Included in Your Membership

Before exploring paid options, it's worth understanding what's already working for your brand:

• Paid Media - Campaigns across Meta, Google, and Pinterest (dynamic product ads, PMax, seasonal campaigns)
• Email Program - Access to 700,000+ active subscribers through weekly newsletters and automated flows (welcome journeys, abandoned cart, price drop alerts)
• Affiliate Program - Partnerships with cashback sites, content publishers (Hearst, Condé Nast), fashion comparison platforms, and banking/employee benefit partners
• Organic Social - Daily posting to 900,000+ Instagram followers and 560,000+ Facebook followers
• PR - UK and US teams pitching to press, stylists, and influencers for editorial placements and celebrity dressing

Solutions at a Glance

Frequently Asked Questions

Sponsored Listings (Topsort)

How do sponsored listings work?
When a shopper browses the site, an auction runs automatically to determine which products appear in featured placements. Your products compete based on relevance to the shopper and your chosen bidding strategy. You only pay when someone clicks.

What bidding strategy should I choose?

• Aggressive — Higher bids, more visibility, lower return (~2x ROAS). Good for gaining traction.
• Conservative — Selective bidding, fewer impressions, higher efficiency (~6x+ ROAS).
• Moderate — Balanced approach. Recommended as a starting point for most brands.

Should I pause my campaign if I'm low on budget?
No. Pausing and restarting resets the algorithm's learning phase. Keep campaigns running with a smaller budget or fewer products rather than stopping entirely.

How do I access Topsort?
You should have login credentials. If not, contact the brand support team to request access.

Email Marketing

What email options are available?

• Solus Email — A dedicated email sent exclusively about your brand to a targeted audience
• Hero Image Placement — Your brand featured at the top of a weekly newsletter
• Product Deck Placement — A branded block featuring 4 of your products in a weekly newsletter

What audiences can I target with a Solus email?

• Whole database (700k active contacts)
• Regional (UK, US, rest of world, or custom regions)
• Category shoppers (e.g., dresses, jewelry, swimwear)
• High-value shoppers (average order value above £500/$700)
• Previous and engaged shoppers (your brand's own customers and recent visitors)

Are email prices monthly or one-off?
One-off. Each email send is priced individually based on audience size.

Organic Social

What formats are available?

• Stories — 7-frame series, disappears after 24 hours, ~3,000 views. Most affordable option (starting at £125/$175).
• Carousels — Up to 10 products, stays on feed permanently, ~30,000 views. Highest recommended format for driving traffic.
• Reels — Short video, highest reach (~2x carousels), best for storytelling and awareness but lower click-through.

What imagery do I need?
Carousels and reels benefit from lifestyle imagery. Stories primarily use product images.

ShopMy Creator Campaigns

What is ShopMy?
An affiliate creator platform with 190,000 vetted fashion and lifestyle creators. Creators share product links with their audiences and earn commission on sales.

How does pricing work?
You pay a small fee to guarantee coverage (typically 3+ product links over one month). Wolf & Badger pays all sales commissions.

Will creators make video content for me?

Not necessarily. ShopMy is affiliate-focused - creators share links in whatever format drives sales for their audience (often static posts or stories). It's not a scripted video content service.

Do the links expire after the campaign?
No. Links remain on creators' ShopMy storefronts permanently, potentially generating sales months later. Wolf & Badger continues to cover the commission.

Off-Site Paid Social (Meta Ads)

What is this?
Wolf & Badger runs Instagram and Facebook ads on your behalf using your product catalog and their proprietary performance data.

Do I need to provide creative assets?
No. Ads are dynamically generated from your existing Wolf & Badger product catalog.

Can I run this myself?
Not with the same results. This solution uses a beta product from Meta that only two UK retailers have access to, combined with Wolf & Badger's years of historical performance data.

How do I sign up?
Currently in pilot. Express interest here.

Choosing the Right Solutions:

I just launched a new collection.
Lead with off-site paid social (to generate demand at scale) plus a Solus email (to tell your brand story). New products lack on-site history, so sponsored listings won't be as effective initially.

I have a bestselling product I want to push.
Use ShopMy creators plus a hero image placement or product deck. Let strong imagery do the work.

I want more sales every month.
Pair off-site paid social (generates demand) with sponsored listings (captures demand). This covers the full funnel.

I want more brand awareness.
Lean into organic social (especially reels for reach) plus targeted Solus emails to category shoppers.

General Questions

How do I get started?
Express interest here and you'll be connected to your regional success team. They can help build a package matching your goals and budget.