Skip to content
English
Visit your Brand Dashboard
  • There are no suggestions because the search field is empty.

Wolf & Badger Press Release Toolkit

As a valued brand in the Wolf & Badger community, we kindly request that you follow the below guidelines when including us in your press communications. This ensures consistency and clarity while supporting our shared values.

How to Reference Wolf & Badger

  • When mentioning Wolf & Badger in your press releases, please refer to us as: “ethical multibrand retailer Wolf & Badger”.
  • Please be sure to use “&” not ‘and’.
  • Where possible, hyperlink to our website: www.wolfandbadger.com.
  • It may be helpful for brand recognition to include our logo to your release, if needed please find our high resolution logos here.

Notes to Editors

Please include the Wolf & Badger boilerplate at the end of your release under the ‘Notes to Editors’ section:

About Wolf & Badger
Wolf & Badger is the B Corp-certified home to more than 2000 independent brands from around the world, creating a forward-thinking global community built upon the age-old pillars of skill and craftsmanship. The marketplace provides an effortless way to find sustainably and ethically produced jewellery, homeware, accessories, fashion and beauty, without compromising on quality and design.  Wolf & Badger is committed to creating a future in which every element of retail is fair and frictionless for everyone. www.wolfandbadger.com, @wolfandbadger

Before You Send

We kindly request that you:

  • Share your release with the Wolf & Badger press team at press@wolfandbadger.com prior to distribution for second eyes and so we can support where needed. 
  • Tag @wolfandbadger in any accompanying social media or digital mentions.

If you have any questions or need support with press-related content, please get in touch with your brand contact or email press@wolfandbadger.com.

Example:

 

YEAR-END 2024 PRESS RELEASE 

Wolf & Badger Reports Global Market Shift with Exceptional US Growth in 2024: Championing Independent Brands and Ethical Provenance

(INCLUDE GOOD QUALITY, STRIKING IMAGE ON THE SUBJECT)

NEW YORK - 27th January 2025

 

INTRO (TO INCLUDE A WHO, WHAT, WHERE, HOW) 

Wolf & Badger, the B-Corp certified platform connecting independent ethical brands with conscious consumers, today announces its financial performance for 2024. Highlights being significant US growth alongside further international expansion and evolving market dynamics across its key regions.

The company has seen strong growth in its core markets, particularly the United States, which is now the company’s largest market following expansion there in recent years, building on its established presence in the UK. The US now accounts for nearly half of sales made through the award-winning Wolf & Badger platform, marking a significant milestone in global expansion. The EU region also doubled in size in 2024 to become the company's third-largest retail market and established itself as a key region for the platform's ethical fashion and lifestyle offerings. The UK delivered more stable results, reflecting the persistent macro headwinds that continue to impact consumer sentiment in Britain.

 

STATS / KEY POINTS 

Key Highlights:

(Include Key Stats, ideally bullet points)


 

QUOTE FROM SPOKESPERSON (Ideally CEO/Founders)

George Graham, CEO & Co-Founder of Wolf & Badger, comments: "XYZ"

Brand website and details for press to contact directly. Please feel free to use press@wolfandbadger.com for press communications.

For more information about Wolf & Badger and to explore its curated collection of independent brands and products, visit wolfandbadger.com

 

Contacts:

NAME - EMAIL / PHONE NUMBER

NAME - EMAIL / PHONE NUMBER

 

Notes to Editors:

About (Your Brand):

(Insert Brand Description) 

 

About Wolf & Badger:

Wolf & Badger is a unique B-Corp Certified retail platform that champions independent brands with ethical provenance. Founded in 2010 by brothers Henry and George Graham, the award-winning retail platform promotes and supports over 2,000 independent brands from around the world, connecting them to conscious consumers in 100+ countries. In addition to its award-winning online presence at wolfandbadger.com, the business operates stores in London, New York City and Los Angeles. Wolf & Badger is the leading destination for independent and ethically sourced fashion, beauty, and lifestyle products, connecting consumers with brands that prioritise sustainability, transparency, and ethical practices.