VAT registered UK Brands Guidance

If you are a UK brand who is VAT registered, this article provides general guidance on VAT treatment in the UK and how we report and handle VAT in your invoices. You must let us know if you change your VAT registration status as soon as possible so you can be invoiced accurately.

You can view and update your VAT registration number in your dashboard.  Go to 'Account Settings' > 'Billing Details' > 'Secure Billing Portal'.

Wolf & Badger UK Sales

Wolf & Badger Ltd is a UK VAT registered company. This means we are obligated to collect (and remit to the relevant tax authorities) VAT on all UK sales. All UK sales prices are VAT inclusive.

Wolf & Badger operates as an undisclosed agent for sales in all markets. This means that end customers contract with and are invoiced by Wolf & Badger for these orders. There is a separate supply transaction from you to Wolf & Badger at the same time the sale is made.

For UK sales, listed on your Self-billed Invoice, we add VAT to the amount billed to Wolf & Badger and you will receive this as additional income. This VAT component should be remitted as output VAT in your normal tax returns to HMRC.

Pricing and Calculating Payment

We ask you to provide a Product Price when you upload your product. This should be the price at which you sell the product in your home market (UK), in your local currency (GBP).

The Product Price provided is assumed to be the VAT inclusive price. For example, a product price of £120 is assumed to be equal to £100 + VAT of £20.

We calculate commission and other item level fees using your Product Price inclusive of VAT (upload price). Payment is calculated by taking the VAT exclusive Product Price, less order item and order level fees.

Example: