Understanding your sales report

Where to access sales data:

Exportable sales data is provided in your dashboard under ‘Data & Reports’, then ‘Order Reporting’.

Below the sales graph you can export monthly sales data in a CSV format. Current months data will be provided up to the previous full day. This data can be viewed and manipulated in Excel, Google Sheets or other spreadsheet software for ease of analysis.

What is included in the report?

The report includes all your Wolf & Badger sales across all channels and markets. The report is at the product level, allowing you to use the data to understand product level performance and trends.

The report shows the Product Price (upload price), Sale Product Price, which is the Product Price less any opt-in sale, and the Item Discount. 

Sale Product Price less the Item Discount will give you the Chargeable Price for the item or the basis on which you will be charged any item-level fees.

What do the different fields mean?

Sales Channel = The channel in which the sale was made, either online or in-store

Product SKU = Product reference provided by you at product upload

Variant SKU = Product reference provided by you at product upload, with sizing attached

Product Variant ID = Wolf & Badger product reference

Product Price = Product upload price 

Tax Exclusive Product Price = Product upload price (exclusive of VAT where applicable)

Sales Product Price = Product upload price less any opt-in sale (e.g. 20% off summer sale)

Item Discount = Applied discount, up to 10% off Sale Product Price

Chargeable Price = Sale Product Price less Item Discount

Tax Exclusive Chargeable Price = Sale Product Price less Item Discount (exclusive of VAT where applicable)

Commission = Commission fee for the sale of the item (commission rate multiplied by the Chargeable Price)

Transaction Fee = Transaction fee for the sale of the item (transaction rate multiplied by Chargeable Price

Payout item price = Your take-home amount from the sale of the item (Tax Exclusive Chargeable Price less Commission and Transaction Fee)

How to calculate payment amount:

Your payout is calculated as the total sales revenue (sum of Chargeable Price) across all shipped orders for the period less item and order level fees.

Example:

Please note, not using actual fee costs, these are for reference only

UK, EU or AU brands

For brands in markets where VAT (or equivalent e.g. GST) is applicable (UK, EU and AU), payout is calculated on your exclusive of tax product price. Please see the Company Information and Taxes article for more information on how taxes are handled in invoices.

Commission and other item level fees are charged on your Product Price inclusive of tax (VAT or GST), your upload price.

Example:

Tax = 20% 

Please note, not using actual fee costs

Working with older reports?

Note in previous report formats (pre Q3-25): Full Price = Product Price, Sale Price = Sales Product Price, Net Price = Chargeable Price.