Understanding the New Green Claims Legislation & How to Win Customer Trust Webinar

This webinar covers the following: 

Intro

What is 'greenwashing'?:  (Skip to 02:05)

What legislation is tackling greenwashing?: (Skip to 06:22)

What are the key take aways?: (Skip to 07:58)

Avoid vague terminology: (Skip to 08:11)

Substantiating and evidencing claims: (Skip to 10:21)

Summary of how to avoid greenwashing: (Skip 12:52)

How is Wolf & Badger aligning to the Green Claims Code?: (Skip to 13:50)

Q&A: (Skip to 16:40)

Resources

FAQs

How can I create fun and engaging marketing copy while also talking about sustainability?

It’s a balance. So you can definitely have the more engaging and sales based marketing copy in your brand bio and overview but then drilling more into the specific attributes in your product descriptions for example to provide that more detailed information on the product, where it’s made and what it’s made out of. 

I’m just starting out on my sustainability journey how can I talk about sustainability if I don’t have a lot of sustainable aspects at present?

You can definitely still talk about sustainability, what I would say is going back to the points around sustainability and transparency so acknowledging if the majority of your pieces are made from polyester but then say we’re looking to increase our use of more sustainable materials and aim to have 50% of our collection using recycled materials by X date, and setting a goal for this.

Where can I read about how to qualify for more W&B Sustainability Guarantees?

The Help Centre!