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Retail Media 101 Webinar: Hosted With Our Partner Topsort
Join us for an engaging session with our partner Topsort, where we showcase the value of Retail Media, how Sponsored Product Listings work on Wolf & Badger, and top tips for getting the most out of your ad credits.
This webinar will cover:
Intro
Intro to Retail Media (2:55)
Intro to Top sort (6:22)
Sponsored listing (7:47)
Auctions (13:12)
Platform Demo (17:22)
Q&A (36:35)
FAQs
How can I get featured in Retail Media on Wolf & Badger?
If you’re not already part of the program, please contact your account manager or reach out via the contact form on your dashboard. We’ll issue an invoice and begin setting up your campaigns.
Can I add my own funds to promote products?
Yes, absolutely. You can top up your campaigns at any time. Simply let us know, and we’ll manage your balance within Topsort. We’re also working on a self-serve integration that will allow you to link a credit card and top up directly in the future.
Where will my products be featured?
Retail Media placements currently appear in two areas of the site:
- Category pages
- Search results pages
We are also rolling out two sponsored slots on product pages, displayed beneath the “similar products” section. Out of the 10 products featured there, two will be Retail Media placements allocated via auction.
Because placements are auction-based, exact visibility varies for each shopper. Soon, we’ll be able to report whether your products appeared on category vs. search pages. This reporting will be available on the Wolf & Badger platform and can be provided upon request.
When will the program be available to all brands?
Full access will be available to all brands from October 2025.
Can I use my own campaign photography?
Not at this stage. Retail Media ads currently use the existing product listing images already shown on category pages.
Does Retail Media allow cross-category promotions?
No. Ads are shown within the category a shopper is browsing to maintain a relevant and seamless shopping experience. For example, a shopper browsing dresses will only see dress ads, not lingerie.
Do stock levels affect Retail Media?
Stock levels do not affect campaign performance unless the product is out of stock, in which case it will not be eligible to appear. Products with low stock can still win auctions.