Wolf & Badger Tastemakers Program

To amplify this mission, we’ve created the Wolf & Badger Tastemakers Program—a unique partnership that connects creators with our community of forward-thinking designers while rewarding them for promoting products they genuinely love.

What is the Tastemakers Program?

The Tastemakers Program is a collaborative initiative where creators align with Wolf & Badger to support independent, ethical brands through authentic storytelling. Tastemakers earn commissions from every sale they generate on wolfandbadger.com. This performance-based reward system empowers creators to turn their influence into tangible income.

To ensure Tastemakers can authentically showcase the products they love, upon joining the program we issue them account credit, which is funded by Wolf & Badger. This allows them to select products that align with their personal style and values and gives them the flexibility to authentically promote items that resonate with their audiences. We can also connect brands with specific creators for ad hoc product gifting.

Why should you be excited about Tastemakers?

The Tastemakers Program is an opportunity for brands to gain additional exposure through trusted creators who genuinely believe in the Wolf & Badger ethos. Tastemakers are carefully selected by our PR & Influencer team to align with our values, ensuring their content reinforces our commitment to ethical and responsible practices. 

The program enhances brand visibility across social media channels, attracts new audiences, and drives incremental sales—all while staying true to Wolf & Badger’s mission to support independent and responsible fashion.

Tastemakers on the website

Examples of Tastemakers social media

FAQs

How do Tastemakers promote products?
Tastemakers create content for their platforms (such as Instagram) and can curate personalized edits on our website, showcasing products they love.

How are commissions tracked?
Sales are tracked via unique links and discount codes provided to each Tastemaker through Impact, our performance-tracking platform.

Do all Tastemakers align with Wolf & Badger values?
Yes, all Tastemakers are vetted and approved by our PR & Influencer team and we ensure that every Tastemaker is committed to championing small, independent businesses and adheres to our responsible business practices.

What exposure does this provide for brands?
Products promoted by Tastemakers can gain visibility across their social media channels, as well as, Wolf & Badger’s social media, website, and email campaigns.