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GPSR Brand Compliance Guide

Wolf & Badger's quick guide to the General Product Safety Regulation

Friendly Disclaimer: When listing products for sale on Wolf & Badger, you are required to adhere to all applicable federal, state, and local laws, as well as Wolf & Badger's policies relevant to those products and listings. This overview provides general information on certain EU requirements for educational purposes only. It is not exhaustive, may change over time, and does not constitute legal advice. It does not establish a lawyer-client relationship. Wolf & Badger Ltd and Wolf & Badger EU disclaim any liability for losses, damages, or legal issues arising from the use of or reliance on this information. Requirements may differ based on your location and where your products are available. Wolf & Badger reserves the right to remove listings that fail to comply with these requirements or are deemed unsafe for any reason.

Important to note: Wolf & Badger EU will represent brands stocked on the platform as the ‘Responsible Person’ to ensure compliance tasks are fulfilled and to inform relevant authorities of product safety incidents. 

What is the GPSR Regulation?

The GPSR regulation ensures that only safe products are sold in the EU, protecting consumers and ensuring fair competition. When brands operate in a marketplace, they must ensure compliance with GPSR requirements. This EU regulation comes into effect on the 13th of December 2024 and affects all brands stocked at Wolf & Badger. 

Here is an outline of the key requirements: 

  1. Product Safety Assurance
  2. Product Traceability
  3. Product Labelling Information
  4. Incident Management
  5. Market Surveillance Cooperation

1. Product Safety Assurance

  • Risk Assessment: Ensure all products are safe under normal or foreseeable use, for example:

    • Material safety: Check that the material isn't treated with harmful chemicals and is labeled correctly if it contains allergens (like latex or certain dyes, nickel etc.).
    • Construction quality: Inspect the product for defects like sharp edges, poorly secured buttons, or loose stitching that could pose a safety risk.
    • Intended use: Ensure the product is suitable for the intended purpose (e.g., not misleadingly marketed as flame-resistant when they are not).

  • Testing and Certification: Conduct product testing to confirm compliance with applicable safety standards (if applicable).

2. Product Traceability 

    • Technical Documentation: Maintain technical files that detail product specifications, risk assessments, and compliance with applicable standards.

    • Traceability Information: Ensure information regarding the manufacturer including name, address and contact information for all products is accessible.

    • Product identification: Wolf & Badger assigns a ‘Product Code’ to all of the products listed on the platform so they can be easily identified. 

3. Product Labelling Information 

  • Ensure product labelling provides clear and accurate information about the product.

    • For example:
      • Care instructions (e.g., washing guidelines).
      • Material composition (e.g., 100% cotton).
      • Safety warnings, if applicable (e.g., "Keep away from fire" if made of flammable materials).

  • Include safety & product information on the Wolf & Badger product listing in the 'Materials & Care' section. 

4. Incident Management

  • Responsible person: Wolf & Badger EU will provide a ‘Responsible Person’ of contact for customers to report any product safety issues

  • Monitoring: Wolf & Badger will keep records of complaints and incidents to identify recurring safety issues.

  • Corrective Actions: If a product is found unsafe outside of a Wolf & Badger related customer, the brand is expected to take immediate action to remove the product. Wolf & Badger will report any incidents to the Safety Gate Portal.

  • Notifications: Notify Wolf & Badger about any serious risks or incidents.

5. Market Surveillance Cooperation

  • Respond promptly to requests from authorities for technical documents, safety assessments, and compliance proof.

  • Cooperate with authorities during investigations or market surveillance activities.

For further guidance, please visit:

UK's Office for Product Safety & Standards:
EU Regulation 2023/988 on General Product Safety: detailed guidance

EU Commission:
General Product Safety Regulation