Dresses & Skirts Category Changes: What’s Changing and Why

We're adding product type pages to categories that align with key areas of search interest with the goal to improve organic search performance, increase the discoverability and visibility of relevant category pages and enhance on-site browsing.

What’s Changing

To improve discoverability, search performance, and user experience, we’re introducing well-structured product types to product pages under key categories. These pages are designed to:

Align more closely with the way people search
Improve visibility in Google and increase organic traffic
Provide clearer paths for exploration across the site
Offer more relevant content and improved filtering
Inspire and inform shoppers earlier in their journey

These changes will help your products get discovered more easily, support better navigation across categories, and create a more engaging shopping experience overall.

How It's Changing

The Ecommerce Team, along with the help of AI tagging tools, have recategorised all dress and skirt products on the site to add a product type to each listing.

The Customer Experience

Customers can now more clearly differentiate and filter between different styles and lengths when browsing the dress and skirt categories.

For Dresses and Skirts, we are introducing Length as a separated filter, powered by our AI tags.

Please note, this isn't visible in the product upload form yet, as it's being applied automatically based on AI tagging.

New Skirts & Dresses Product Types

We’re introducing 22 new product types for Dresses and 11 for Skirts, aligned with how customers search and shop - making it easier for them to find exactly what they’re looking for.

Product types were carefully selected by our Ecommerce Team based on top search terms, sales data, trend insights, and competitor analysis to improve SEO and boost discoverability.

New Dress Styles

Now that we've introduced length as a separate filter, we have revamped our Style section into eight occasion-based styles:

Beach & Holiday
Casual & Day
Summer
Work
Party
Evening
Bridal
Wedding Guest

You're encouraged to review the styles that we've assigned to your products and make edits where needed to ensure they best reflect each item. As these tags were generated using an AI tool, there may be occasional errors or subjective choices. You can update the style of any product through the relevant product upload form on your dashboard.

ℹ️ Please note: We've already migrated all Dresses to one of these styles, however you should note that Skirts won't have such styles.

ℹ️ Please note that all other styles will be deactivated. You don't need to worry about your existing products, they've already migrated to the updated styles listed above. However, for any new products, please make sure to use only these eight current styles.

Uploading New Products

You'll now be able to select a category (e.g. Dresses or Skirts). If that category has subcategories, a dropdown will appear.

Some categories don't yet have level 3 product types added, so the subcategory dropdown won't appear in those cases.

If the selected subcategory includes styles, you'll then be able to choose a style as well.